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“To aggressively drive DS business we need to provide other forms of entertainment to excite the consumer,” said Mr.

Some of those features will eventually be introduced into the North American market as well. There the device is used to give information during museum tours, and to download content from the Wii. In Japan, the DS’s functionality extends beyond its game-playing ability. Game samplers will be able to be downloaded into the Wii using its broadband connection, and then transferred wirelessly to the DS.Ī puzzle-solving game, Professor Layton, to be introduced next year, will be upgraded with new puzzles transmitted to the DS through a wireless download. Fils-Aime said that future DS device will be more tightly integrated with its Wii console. “But the DS ran enough exciting Game Boy applications that it got immediate attention.” “The DS was handicapped as ‘what, two screens? Are you kidding me?,’” said Richard Doherty, a partner in the Envisioneering Group. Sony’s PSP uses a single screen, offers Internet access, allows users in close proximity to play against each other, and can play movies using the company’s proprietary UMD disc format. It also has wireless connectivity that allows it to communicate with the Wii as well as other users to send them messages and play games. The DS features two screens, one of which can be operated by touching a finger to the screen. Like the Wii, the DS was considered an unlikely candidate for success when it first arrived on store shelves.

Video game creators, already familiar with Game Boy, easily made the transition to Nintendo’s new portable unit. The DS is also compatible with Nintendo’s earlier device, the Game Boy Advance, making it an appealing platform for the older gamers, who may have kept libraries of Nintendo games. “On YouTube, you can see videos of retirees playing both the Wii and the DS,” said Reggie Fils-Aime, Nintendo of America’s president and chief operating officer. By making the device appealing to baby boomers, the company also makes parents feel better about buying it for their kids. The DS has proven more popular with younger children than Sony’s PSP 80 percent of DS owners are 8 to 16 years of age, while PSP players tend to be 16 to 24 years old, according to analysts at Wedbush Morgan.īut Nintendo, based in Kyoto, Japan, has also developed several titles for middle-aged adults, like Brain Age and Big Brain Academy, two memory-training games, and Flash Focus, a game designed to improve visual acuity. Nintendo attributes the success of the DS to the same market positioning it used for the $250 Wii — create devices for young gamers that also appeal to their parents and even grand parents. Sony has sold 9.5 million PSP units in the United States since its introduction in March 2005.